BASF Extra Quality

BASF was the epitome of quality. A German company, later became EMTEC, they produced very high quality Chrome Dioxide formulation cassettes for both video and audio. The earliest cassette in the batch, labelled EQ for Extra Quality, was very distinct in having cut-outs in the rear plastic hub plate and a very distinctive shell mould unique to BASF. The quality was brilliant, even in their thick cardboard jackets in their early cassettes (although I have none now, as they were disposed prior to this project).

BASF Extra Quality E180 Old Top

The bottom mould even states clearly, Made in Germany.

BASF Extra Quality E180 Old Bottom

The spine even had special printing, and always did, which identified their manufacture.

BASF Extra Quality E180 Old Spine

Later cassettes were much more generic. This was a more modern BASF, as they were changing names to EMTEC. This was housed in an interesting cardboard sleeve which it was sold in with merely a simple “cover” over the opening which was perforated. One had to carefully peel the perforations to open up the slot to extract the cassette, and the “cover” also housed some of the labels. Another case of “lovely marketing graphics”.

BASF Extra Quality E180

Their cassette shells were much more generic – to break its monotony, they printed over one of the reel windows in some cassettes. The reel window is still tinted blue, to maintain the same EQ look as before.

BASF Extra Quality E180 Top

BASF Extra Quality E180 Bottom

In the E-300s, they didn’t bother and just left the reel window as normal. All the labels are authentic originals – and they had a strange curve to the middle label as well.

BASF Extra Quality E300 Top

BASF Extra Quality E300 Bottom

BASF Extra Quality E300 Spine

2 Responses to BASF Extra Quality

  1. Taz says:

    I spent good money on BASF VHS-C camcorder tapes. When those tapes were finally converted to digital and stored on DVD-RAM, I noticed that only the BASF tapes had dropouts. The more pedestrian iron oxide tapes held up just fine.

  2. I’ve recently begun digitally archiving old family VHS tapes, and cannot believe how well a BASF Chrome Extra Quality cassette has held up since it was originally recorded in 1987. The branding on this particular cassette is far less interesting than your example though, very wordy with a pinstripe motif.

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