Other Lesser Known Brands

This section covers the lesser-known brands, many of which are small variety-shop brands or local brands which are essentially “no-brand” rebadge operations. As we already know, there aren’t that many real media manufacturers.

Canopower 8x 74 minute CD-R

This is a local variety shop brand disc. The ATIP is 97m28s00f Optl.Me.S. S.p.A.

Datastream 4x 74 minute CD-RW

This was a brand that was found in BigW, a local shop similar to K-mart. The rear of the card appears interesting, because the text seems to have just “replaced” all references to CD-R with CD-RW, and Recordable with Rewritable. CD-RW doesn’t suit Audio uses really, and CD-RWs don’t use Cyanine Dyes, they use metal oxides typically. CD-RWs are not governed by the Orange Book standards either. The ATIP is 97m27s00f Digital Storage Technology Co.

Dick Smith Electronics 80 minute Audio CD-R

Dick Smith Electronics was an electronics retailer in Australia that had since gone defunct and been taken over by a “competitor”. However, they did brand some products with their own branding. In this case, this is a “special” CD-R which has the necessary information pre-burnt into it to enable use in audio CD recorders which expect to see this information to ensure the appropriate license fees are paid. While it does say “for audio recording”, it is possible to burn data to it, but it would be a waste of license fees though. The dye appears to be the common phthalocyanine, with an ATIP of 97m26s66f (CMC Magnetics) and capacity of 79m59s74f.

eBlue 48x 100 minute CD-R

This is a Hong Kong special, purchased from their computer market in small quantities. eBlue is a local rebranding operation, and the 100 minute CD is a bit of an oddity being slightly out of standard to squeeze in so much data. As a result, you must overburn to be able to write them, and many burners have trouble exceeding the 90-minute mark. Even if you do manage to burn it, the readability is an issue for some readers due to the different track pitch, but it does actually work if you get the right combination of drive and media. The dye appears to be the common phthalocyanine. The ATIP is 96m50s00f (Unknown) with capacity of 79m59s74f as is the maximum that can be factory set. Going over 96m50s seems to be an issue for some devices since the ATIP itself is of that time and so drives can become confused.

Go Tech Computerware 4x 74 minute CD-RW

This is another BigW product. The ATIP is 97m26s65f CMC Magnetics Corp.

Go Tech Computerware 4x 80 minute CD-RW

Another CMC product – the ATIP is 97m26s65f CMC Magnetics Corp.

JNL DigiWave 74 minute CD-R

These were among the first CD-Rs I had purchased. These were cheap imported discs from a brand name better known for branding home appliances like microwaves. The discs were cyanine pale-green from King, but faded quickly as well. The ATIP is 97m28s40f King Pro Mediatek Inc. They were purchased from JB Hi-Fi for about $1.30 in individual cases, which was a pretty good deal back in 1997 or thereabouts.

Mediacache 52x 80 minute CD-R

This was sold in bulk from BigW as well, and are Moser Baer India media. There is a black print version as well. The ATIP is 97m17s06f (Moser Baer India) with capacity of 79m59s74f.


MPM is not a brand I recognize, but I did manage to get some of these discs somehow. Media code for this disc is CMC MAG. AM3, so it is a CMC Magnetics disc just like a good number of other blank DVDs.

OfficeMax 52x 80 minute CD-R

This seems to have originated from an office supply company, and is just your run of the mill CMC Magnetics disc. ATIP is 97m26s66f with capacity of 79m59s71f. It seems a little surprising that this disc appears to be 3-frames short of the common 79m59s74f capacity.

Prime 52x 80 minute CD-R

This was a random spindle acquisition. The ATIP is 97m27s18f (Plasmon Data Systems) with a capacity of 79m59s74f.

Sharpshot Archival Gold 52x 80 minute CD-R

This seems to be a bit of a deceiving product. It claims to be an archival gold disc, but it appears to have a silver coloured reflective layer which “real” gold discs do not have. Most consumers can’t tell the difference and think that anything with phthalocyanine is a “gold” disc. A number of vendors were using the word “gold” very loosely in that sense. As far as I know, only Kodak (formerly), Mitsumi (formerly), Delkin Devices, and one other manufacturer make real gold discs for archival. This disc has an ATIP of 97m32s19f (Prodisc Technology) with a capacity of 79m59s71f.

Shintaro 8x DVD+R

Shintaro is a bit of an import brand, so their products change from time to time. This later retail disc is a printable one with a glossy surface. The disc is a CMC Magnetics product with media code CMC MAG-E01-00.

Smartbuy 16x DVD+R

This was purchased in a bulk spindle as a “value” brand, but it has a quality MCC disc just like a number of Verbatim discs. The media code is MCC-004-00.

Tevion 4x BD-R

This is an Aldi product bought locally around November 2011. The mediacode is PHILIP-R04-000, with a light chocolate brown underside but it doesn’t show up well under the scanner.

X-logic 80 minute CD-R

This is a variety shop brand, and the discs aren’t particularly long-lived being based on a (presumably) cyanine dye with a pale-green colour that fades quite noticeably on exposure to light. It’s an 80 minute disc without any claimed speed rating, but it was bought in a spindle. ATIP is 97m21s22f (Unknown), and capacity is 79m59m74f.