I was surprised, but there are Apple branded optical discs. I’ve only got the front card for a 2x DVD-R, but not the disc itself sadly.
The design motif is very much like other Apple products – lots of white space and grey tones. Interestingly it seems to have just a one year warranty whereas many others were offering lifetime warranties instead. It also warns the user that it’s only to be used for legal purposes in regards to copyright.